Frank Rostron are delighted to announce the launch of their brand new, state of the art eCommerce website, which allows customers to purchase the world-renowned Rostron handmade shirts anywhere on the planet.
Created in collaboration with Manchester based web design agency Premier Web Consultancy, the new website aims to bring the quality shirt-making and personal tailoring service to a global audience. The web design and development team worked closely with the tailors to meet every need of the client, creating a simple shirt buying experience. Each shirt is fully customisable, allowing clients to select from a range of collar styles, cuff types, and a range of measurements to create a truly unique piece.
Ian Henry, Sales Director from Premier Web Consultancy said: "Creating a website which allows users to build a fully customisable shirt came with a range of unique challenges, which our development team overcame through logical thinking to create a very simple to use solution. We're all really happy with the outcome of this project, and thoroughly enjoy working with Rostrons on some very exciting ideas." He added: "The shirts are beautiful, and it's fantastic that now gentlemen all over the world can enjoy quality, British made tailoring with just a few clicks."
This digital revolution doesn't mean a shift away from tradition, each shirt is still hand made in the Manchester shop with the same care and attention given by the on-site seamstresses and tailors, following the traditional shirt making techniques that Rostrons has built their reputation on. The shop has been an icon in the city centre for many decades, and owner Adam Dooley regularly travels to the USA to bring the famed shirts to a wider audience. Adam tells us: "All of my overseas clients having been itching for an easier way to get their hands on our shirts, and now that's exactly what we can offer. It was important for me to impart the same values of bespoke shirt making that we have in the shop to an online platform. The guys at Premier Web Consultancy have managed to combine the technical with the traditional, packaged up in a fantastic new website, and after initial testing, my clients love the simplicity."
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